Chief Brand Officer

We have partnered with a large food manufacturing company in the Vernon, CA area to provide them with a Chief Brand Officer.

Please review the below description and let us know if you are interested.

The Chief Brand Officer will be responsible for overseeing a company's overall advertising and sales strategy. Duties include developing the structure of the business's marketing department, approving marketing campaign ideas, and coordinating marketing efforts with the company's financial and branding goals.

Responsibilities of the Chief Brand Officer:

• Provide strategic counsel along the purpose spectrum (from supply chain to consumer marketing) and across multiple brands and issues
• Assist in the launch of new products, work with partners, and communicate the value of our products
• Developed a comprehensive marketing strategy with a strong focus on brand building
• Leverage Account Based Marketing to grow revenue
• Build and maintain systems and processes to track and report on key performance metrics, and use this data to optimize marketing strategies and improve performance
• Manage, inspire, and professionally develop a team of marketers across brand, demand generation, content marketing, partner marketing, public and analyst relations and events
• Collaborate with account and creative teams to effectively integrate purpose into creative and activation plans and ensure successful implementation
• Build strong and lasting relationships with purpose and sustainability clients, act as a strong counsellor and advisor across brands and clients
• Display presentation skills and convey expertise in presenting to clients
• Identify opportunities to develop business with existing clients, resource projects, make growth projections, identify staff and talent needs
• Work with account teams to ensure optimal operational and financial performance, ensuring quality work and client requests are handled in timely and strategic fashion

Requirements of the Chief Brand Officer:

• Food manufacturing industry experience is required.
• Bachelor's degree from an accredited college or university
• MBA or relevant work experience
• Minimum of 10 years of relevant experience in communications and public relations
• Experience designing and implementing communications, engagement strategies in complex food & beverage organizations that cross corporate, brand, R&D and brand across diverse stakeholder and leadership groups
• Experience, knowledge, and interest in the methods used to promote the Company through social media marketing
• Ability to travel as needed
• Strong business acumen and familiarity with the food supply chain and CPG food
• Set KPIs and manage stakeholder engagement, thought leadership, executive visibility, newsroom, and traditional media relations programs to exceed expectations
• Demonstrates excellent writing, editing, and presentation-development skills; project management skills
• Ability to derive clarity out of ambiguous situations
• Possesses strong understanding of how to communicate with teams
• Solid knowledge of industry best and emerging practices

Benefits of the Chief Brand Officer:

• Medical Insurance
• Dental Insurance
• Retirement Plans

#humanresources #technology #careers #personaldevelopment #jobinterviews #hiringandpromotion #whatinspiresme #hiring #jobsearch #jobseekers #hr #recruiting #job #jobopening #openings

About Relevante, Inc. the Recruiting Firm Representing the Client for this Job

Relevante is an accounting & technology direct hire recruiting and contract staffing firm. We help our Clients identify and recruit the best talent in the market and help our candidates win engaging and enriching jobs. Our Clients are some of the best companies to work for among F1000 and emerging fast growth companies in the region. Relevante has been consistently ranked as a fast growth company and one of the largest recruiting, accounting, and management consulting firms in the Philadelphia region.