Senior Brand Manager

We're a leading recruitment company in Sri Lanka and looking for a Senior Brand Manager for an MNC in Colombo (Onsite). As the Senior Brand Manager you will solely be responsible for driving and delivering agreed brand objectives. You will work closely with crossfunctional teams to ensure all plans for brand promotion innovation brand budgets etc are in place and work closely with external agencies in developing and landing advertising strategies for your brand. You will report to the category lead of your respective brand
category.

Key Responsibilities:

• Review and agree on brand objectives and prepare volume value and margin forecasts.
• Achieve agreed annual contract brand volumes underlying volume growth trading contribution and market shares.
• Lead the process of brand development using relevant tools in line with category strategies.
• Develop a companywide deep understanding of market dynamics and consumers with support from relevant departments and thirdparty agencies.
• Ensure that category/brand media plans are in place and adhered to.
• Train and develop subordinates to raise their skills competencies and potential for future progress.
• Lead the process of deploying innovations on time in full in the marketplace.
• Propose consumer price changes regularly to achieve target margins and trading contribution.
• Liaise with relevant stakeholders including the trade marketing team in planning and implementing trade/consumer activities.
• Liaise with external teams – creative agency media agency activation agency and PR agencies on brand activities.
• Engage with consumers to gain an indepth understanding of the category and need for specialist products.
• Ensure availability of products (sourced and locally manufactured) and leading discussions on issues relating to the brand and taking corrective action.

Requirements:

• Candidate should possess a Bachelor’s in Business Management degree preferably in marketing or an equal professional qualification.
• Candidate must have a minimum of 68 years of experience in Brand Management/Marketing. (experience in FMCG will be an advantage)
• Candidate should be selfconfident and assertive with good interpersonal skills and relationship management skills.
• Candidate must be a strategic thinker and have a passion for growth.