Digital Markting Executive Fresher

Overview:

Key Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media
• Launch optimized online advertisements to increase company and brand awareness
• Be actively involved in SEO efforts (keyword image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies uptodate
• Maintain partnerships with media agencies and vendors

Required Qualifications:

• Bachelors degree in Marketing Communications or related field
• Strong understanding of digital marketing concepts and best practices
• Experience with B2C social media Google AdWords and email campaigns and SEO/SEM
• Familiarity with web design and content management systems
• Excellent communication and interpersonal skills
• Uptodate with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and datadriven thinking
• Experience with A/B and multivariate experiments
• Working knowledge of ad serving tools
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate

social media,seo,content marketing,email marketing,analytics,digital marketing