Digital Marketer Education Loans

• Generate and nurture leads through various digital channels optimizing the lead funnel to maximize conversion rates.
• Collaborate with crossfunctional teams to prepare and execute a comprehensive content calendar for the social media team aligned with business goals and branding guidelines.
• Write compelling and engaging ad copies for metaads and Google Ads ensuring they resonate with the target audience and drive desired actions.
• Manage and execute email marketing campaigns crafting persuasive copy for newsletters promotional emails and other customer communication.
• Develop and execute WhatsApp marketing campaigns tailoring messages to the unique characteristics of this platform.
• Utilize marketing automation tools to streamline and enhance customer journeys nurturing leads through Personalised and relevant content.
• Monitor and analyze the performance of campaigns using relevant metrics making datadriven decisions to optimize marketing strategies.
• Collaborate with the design team to create visually appealing graphic copies for online ads ensuring alignment with the brands visual identity.
• Possess a strong understanding of landing page best practices ensuring that landing pages are optimizedd for conversion.
• Work closely with the CRM team to segment and target customers effectively enhancing engagement and retention rates.
• Stay updated with industry trends and emerging digital marketing technologies bringing innovative ideas to the team.

• Proven experience (2 years in Education loans abroad or study abroad space) in digital marketing focusing on performance marketing and lead generation.
• Proficiency in using CRM systems such as Zoho or Web Engage with the ability to segment and manage customer data effectively.
• Strong knowledge of marketing automation processes and tools (Zapier Zoho Automation).
• Experience in managing Google Ads campaigns and Meta Ads campaigns.
• Excellent copywriting skills for various digital platforms including social media email crafting compelling metaad copies and WhatsApp.
• Familiarity with social media management including content scheduling and community engagement (Telegram).
• Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
• Strong project management skills able to handle multiple tasks and deadlines.
• Excellent communication and teamwork abilities

• Here s a taste of what it is like to work at EduFund:

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