Marketing Director Retail Building Material Company Location - Gurgaon CTC -72 LPA

Overview

Key responsibilities

• Develop and execute comprehensive marketing strategies to drive brand visibility and market penetration
• Conduct market research and analysis to identify trends competitive activities and opportunities for growth
• Lead and mentor the marketing team providing guidance and support to achieve departmental goals and objectives
• Collaborate with sales product and creative teams to create integrated marketing campaigns and initiatives
• Oversee the development and implementation of digital marketing strategies and campaigns across various channels
• Manage the marketing budget and allocate resources effectively to maximize ROI
• Monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement
• Develop and maintain strong relationships with external partners agencies and vendors
• Ensure brand consistency across all marketing and communication channels
• Stay updated on industry trends best practices and emerging technologies to keep the organization ahead of the curve
• Drive product and brand positioning through effective marketing messaging and communication
• Collaborate with senior management to align marketing strategies with overall business objectives
• Identify and pursue new opportunities for strategic partnerships and collaborations
• Represent the company at industry events conferences and trade shows

Required qualifications

• Bachelor s degree in Marketing Business Administration or related field; Master s degree preferred
• Proven experience in a senior marketing role with a successful track record of leading and executing marketing strategies
• Demonstrated experience in market analysis strategic planning and campaign management
• Strong leadership and management skills with the ability to inspire and motivate a team
• Proficiency in digital marketing including SEO social media and content marketing
• Excellent understanding of marketing analytics and KPIs to drive informed decisionmaking
• Exceptional communication and interpersonal skills with the ability to build strong relationships
• Proven experience in budget management forecasting and financial acumen
• Strategic and creative thinker with the ability to innovate and drive impactful marketing initiatives
• Highly organized and detailoriented with the ability to manage multiple projects simultaneously
• Ability to thrive in a fastpaced dynamic environment and adapt to changing priorities
• Strong business acumen and understanding of market trends and consumer behavior
• Ability to collaborate effectively with crossfunctional teams and senior leadership
• Proven ability to develop and execute marketing strategies to drive business growth

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