MARKETING KOLKATA
DIGITAL MARKETING EXECUTIVE
Hi
Over the past year APPSeCONNECT has undergone a phenomenal evolution! Over 1200 businesses have embraced our platform shifting from traditional integration approaches to our robust timetested and scalable solution. Join us in revolutionizing the way businesses connect and grow!
As we scale our efforts in 2023 and beyond we re constantly looking for smart and talented individuals to learn and grow with us and make an impact in the B2B SaaS industry.
A concise glimpse into the role
As a Digital Marketing Executive youll lead the charge in generating qualified leads through targeted digital campaigns. Utilizing SEO PPC email marketing and social media youll attract and capture leads while collaborating with sales teams to ensure alignment with business goals.
Your role involves optimizing SEO strategies managing PPC campaigns and designing targeted email campaigns for lead nurturing and customer retention. With a focus on datadriven analysis youll track metrics provide insights and continuously refine strategies to maximize ROI.
Additionally youll leverage customer insights to tailor marketing strategies ensuring compliance with regulations and maintaining brand consistency across all digital initiatives.
Your Time Will Be Invested In
Lead Generation:
- Develop and execute digital marketing campaigns that effectively generate qualified leads.
- Utilize SEO PPC email marketing and social media to attract and capture leads.
- Collaborate with sales teams to ensure leads are wellqualified and align with business goal Develop execute and manage paid acquisition campaigns across various channels (SEM SMM PPC etc.) to achieve measurable results in lead generation customer addition and revenue growth.
SEO Optimization:
- Implement and manage SEO strategies to increase organic search visibility and ranking.
- Regularly perform keyword research and optimize website content including landing pages and blog posts.
- Track report and analyze website analytics and organic traffic.
Email Marketing:
- Design and execute email campaigns for lead nurturing customer retention and upselling.
- Segment email lists based on user behavior and engagement to personalize communications.
- Analyze campaign performance and adjust strategies based on open rates clickthrough rates and conversion metrics.
Paid Advertising
- Manage and optimize PPC campaigns across platforms such as Google Ads and LinkedIn Ads.
- Monitor budget allocation and ROI of paid campaigns.
- Adjust strategies based on performance metrics to maximize conversion rates and minimize cost per acquisition (CPA).
Performance Metrics and Analytics:
- Regularly track and report on digital marketing metrics including leads generated conversion rates engagement rates and overall ROI.
- Use analytics to inform and adjust digital marketing strategies.
- Provide insights and recommendations to stakeholders based on datadriven analysis.
Customer Insights Performance Metrics and Analytics:
- Utilize customer data and feedback to understand customer needs preferences and behaviors.
- Leverage insights to tailor marketing strategies and messages.
- Collaborate with product teams to inform product development and improvement based on customer insights.
Customer Insights Performance Metrics and Analytics:
- Stay uptodate with digital marketing technologies and trends.
- Evaluate and implement marketing tools and technologies to improve efficiency and effectiveness.
- Ensure integration of various marketing tools with other business systems (e.g. CRM).
Customer Insights Performance Metrics and Analytics:
- Ensure all digital marketing activities comply with industry laws and regulations.
- Maintain brand consistency across all digital marketing initiatives and communications.
Requirements
- Strong understanding of digital marketing tactics including social media advertising paid search and display advertising and email marketing.
- Experience in optimizing landing pages and user funnels.
- Demonstrable experience creating and managing PPC campaigns search/display advertising marketing databases email generation and validation and/or content distribution.
- Solid knowledge of website analytics tools (e.g. Google Analytics Webmaster SEMrush etc).
- Experience in setting up and optimizing Google AdWords campaigns.
- Knowledge in LinkedIn Ads Facebook Ads Twitter Ads.
- Familiarity with Sales enablement and engagement platforms like Apollo.io Klenty etc.
- Familiarity with B2B Lead Generation and validation Software like Leadfeeder Factors.ai etc.
- Familiarity with CRM tools like HubSpot Dynamics CRM etc.
- Interest in lead generation data collection and outreach for B2B companies.
- Organized individual with a knack in creating and managing marketing databases.
- Strong communication and collaboration skills with the ability to work effectively in crossfunctional teams.
Qualifications:
- Graduation Department: Bachelor s or Master s degree in marketing or any related field.
What s in it for you
- Make Friends & Fans Work with zeal get recognized bond with likeminded people and witness your work impacting businesses positively across the globe!
- Work with the Best Minds Your expertise matters! Get the opportunity to closely work with our founders. the leadership team and gain knowledge from some of the best minds in the domain.
- Work and Play Together Team WorkVacations or Workcations on the house! Travel stay and slay with your team and get endless opportunities to bond work and explore together.
- Competitive compensation Salary Incentives ESOPS
- Health is Wealth Get companywide medical insurance and health policies
- Interaction is the key Have inperson gatherings meetups hackathons and cultural events
- Keep Evolving We organize learning and development programs to upskill employees
- State of the Art Infrastructure We provide topoftheline equipment and the latest technology both for inoffice experience and our digital workplace. For there should be no glitch amidst creativity!
At APPSeCONNECT we believe in the power of Connections.
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