Digital Marketing Manager

• Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand
  
• Create and manage the Sales & Marketing funnel to optimize lead generation and conversion
  
• Plan and execute advertising campaigns on Google Facebook Twitter Bing. Amazon and other platforms
  
• Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).
  
• Should be expert in PPC CPL and CPA Campaigns
  
• Measure and assess results and drive continuous improvement. Use feedback from usersales and marketing teams to inform digital advertising campaigns
  
• Be actively involved in SEO efforts (keyword image optimization etc.)
  
• Prepare online newsletters and promotional emails and organize their distribution through various channels
  
• Provide creative ideas for content marketing and update websites
  
• Collaborate with designers to improve user experience
  
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics WebTrends Microsoft Clarity Mix Pannel etc.)
  

Requirements

• Minimum 6 years of experience in digital advertising and marketing.
  
• Handson experience in planning and executing digital advertising campaigns on LinkedInTwitter Facebook and Google.
  
• Proficiency in marketing automation platforms.
  
• Excellent communication (written/verbal) presentation and analytical skills.
  
• Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.
  
• Blueprint Certification would be an added advantage.
  
• Experience in the Amazon campaign is preferred.