Product Marketing Manager

Are you ready to advance your career at the next-gen digital identity and data security platform technology?

An affiliate of KOBIL Group, Platform Istanbul Teknoloji A. . is looking for passionate, highly driven candidates to be based at our Istanbul offices.

Today, KOBIL solutions are the standard for digital identity and highly secure data technology. Founded in 1986, the ever-expanding KOBIL Group, operating in Germany, Switzerland, Turkey and USA, is a pioneer in the smart card, one-time password, authentication and cryptography sectors. The focus of the philosophy is to enable a consistent Identity and Mobile Security Management on all platforms and all communication channels. KOBIL plays a key role in the development of new encryption standards. Commerzbank, Dropbox, Airbus, ING, DATEV, German Bundestag, Migros Bank, Societe Generale, UBS, ZDF and many others rely on KOBIL.

Our company is an equal opportunity employer and will consider all applications.

If you are searching for a company that supports your individual and professional growth, recognizes your talents and contributions and at the same time provides a fun, flexible and friendly work environment- apply now.

Create your own path, unlock your career at KOBIL Systems.

Tasks

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• At least 3 years experience at Product Marketing
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field